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Entries Tagged as 'influence'

An Introduction to Strategic Communication

February 10th, 2018 · Comments

Take about 20 minutes to walk through the basics of strategic communication. Learn how communication works automatically and how wanting something specific changes that. Explore why communication is always a part of how make positive change happen. Discover the three keys to being more strategic: 1) know what you want; 2) know what you have in common; 3) know what you don't know. And then walk through the core strategy for involving other people in making the change you want to see happen.

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Tags: language · communication · influence · framing · strategy · leadership

Leading starts with knowing what you want others to do

April 10th, 2016 · Comments

How do you get other people to do the things you want them to do? Leading begins with your ability to be sure you're asking for the right thing. Use this short exercise (about 6 minutes) to think through something specific that you want a particular person to do. Think systematically about what you are asking, what it will feel like to the person you are influencing, and how your situation and connection will shift when you are successful in getting this person to do this thing.

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Tags: leading · influence